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http://loriann.myopenid.com/
Name: http://loriann.myopenid.com/
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Last Seen: 289 days, 2 minutes ago
Member Since: 26 May, 2009
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Map The Fallen: A Memorial Day tribute
published 285 days, 21 hours, 27 minutes ago posted by BillSheridanBillSheridan 289 days, 22 hours, 38 minutes ago
Friday, May 29, 2009 4:20:23 PM GMT Monday, May 25, 2009 3:09:17 PM GMT
Map The Fallen: A Memorial Day tribute
I couldn't let Memorial Day pass without sharing a very cool tribute to our fallen troops. (more)
category: Technology | clicked: 0 | comment | | source: www.cpasuccess.com
tags: CPA, CPAs, Google Earth, MACPA, Memorial Day, observance, remembrance, tribute
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Do You Need a Social Media Strategy? | BNET Intercom | BNET
published 287 days, 21 hours, 25 minutes ago posted by DonDeaDonDea 293 days, 7 hours, 44 minutes ago
Wednesday, May 27, 2009 4:22:14 PM GMT Friday, May 22, 2009 6:04:02 AM GMT
Do You Need a Social Media Strategy? | BNET Intercom | BNET
Crafting a social media PR strategy for your company can be a daunting task. New Web 2.0 sites are launching all the time. As a marketer, how do you know where to engage? And once you’ve put yourself out there, how do you measure the results? Brian Solis has been helping companies through these challenges for several years. He’s a principal at FutureWorks, a PR and new media agency in Silicon Valley, and a popular blogger. Earlier today, he stopped by CBS Interactive to discuss his new book, Putting the Pu.... (more)
category: Marketing | clicked: 1 | comment | | source: blogs.bnet.com
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Carl Spetzler: The Six Elements of a Good Decision | BNET
published 286 days, 23 hours, 26 minutes ago posted by DonDeaDonDea 293 days, 7 hours, 37 minutes ago
Thursday, May 28, 2009 2:21:47 PM GMT Friday, May 22, 2009 6:10:25 AM GMT
Carl Spetzler: The Six Elements of a Good Decision | BNET
How do you define a “good” decision? Six elements go into a good decision: (1) The right frame — making sure you’re solving the right problem in the first place. (2) Clarity about what you want. For example, are you trying to maximize shareholder value or just trying to stay alive and minimize damage? (3) Creative alternatives. (4) Gathering the right information, including information about uncertainty, which is essential if you want to choose the best alternative. (5) Reasoning, which includes what you kn... (more)
category: Leadership | clicked: 2 | comment | | source: www.bnet.com
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What next? Ten questions for CFOs - The McKinsey Quarterly - Ten questions for CFOs - Corporate Finance - Capital Management
published 287 days, 21 hours, 25 minutes ago posted by DonDeaDonDea 293 days, 7 hours, 33 minutes ago
Wednesday, May 27, 2009 4:22:14 PM GMT Friday, May 22, 2009 6:14:41 AM GMT
What next? Ten questions for CFOs - The McKinsey Quarterly - Ten questions for CFOs - Corporate Finance - Capital Management
The credit crisis and its shocks to the real economy have put chief financial officers on the front lines, as they implement emergency measures to help companies survive the recession. Now, as an eventual recovery begins to seem more likely, the CFO’s task may become still more complex. Even for those whose companies avoided the most severe effects of the crisis, uncertainty about the future is abundant, and credit remains tight. Capital and management time are available for only a few relatively big moves,... (more)
category: Leadership | clicked: 0 | comment | | source: www.mckinseyquarterly.com
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Stanford Social Innovation Review : Articles : The Hidden Costs of Cause Marketing (May 20, 2009)
published 287 days, 21 hours, 25 minutes ago posted by DonDeaDonDea 290 days, 4 hours, 28 minutes ago
Wednesday, May 27, 2009 4:22:14 PM GMT Monday, May 25, 2009 9:19:48 AM GMT
Stanford Social Innovation Review : Articles : The Hidden Costs of Cause Marketing (May 20, 2009)
The Hidden Costs of Cause Marketing From pink ribbons to Product Red, cause marketing adroitly serves two masters, earning profits for corporations while raising funds for charities. Yet the short-term benefits of cause marketing—also known as consumption philanthropy—belie its long-term costs. These hidden costs include individualizing solutions to collective problems; replacing virtuous action with mindless buying; and hiding how markets create many social problems in the first place. Consumption philant.... (more)
category: Marketing | clicked: 0 | comment | | source: www.ssireview.org
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Learning, and Profiting, from Online Friendships - BusinessWeek
published 287 days, 21 hours, 25 minutes ago posted by DonDeaDonDea 290 days, 4 hours, 40 minutes ago
Wednesday, May 27, 2009 4:22:14 PM GMT Monday, May 25, 2009 9:07:15 AM GMT
Learning, and Profiting, from Online Friendships - BusinessWeek
"A NEW UNDERSTANDING" An immense new laboratory of human relations is taking shape. Millions of us are playing, working, flirting, and socializing online—and producing oceans of data. Duncan J. Watts, a Columbia University sociologist now on leave and heading a research unit at Yahoo!, marvels at the change. "When I started network research 12 years ago, we had virtually no data," he says. Now he and his team can study the network behavior of 295 million e-mailers and legions of the 200 million Facebook use... (more)
category: Marketing | clicked: 0 | comment | | source: www.businessweek.com
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The Next Value Add- The Dawning of the Biometric Age
published 287 days, 21 hours, 25 minutes ago posted by DonDeaDonDea 290 days, 4 hours, 44 minutes ago
Wednesday, May 27, 2009 4:22:14 PM GMT Monday, May 25, 2009 9:03:35 AM GMT
The Next Value Add- The Dawning of the Biometric Age
In baby steps and giant leaps, the world is moving further into digital identification and biometrics. The new technology raises concerns about privacy, of course, as well as opportunities for security companies. The latest to join the migration: Switzerland. On May 17, Swiss voters narrowly approved a government plan to switch over to electronic passports, tied to a national fingerprint registry. The new passport will contain a microchip that stores personal data, a digital photo, and two fingerprints. At... (more)
category: Technology | clicked: 0 | comment | | source: www.businessweek.com
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New Era for Oversight Committees - BusinessWeek
published 287 days, 21 hours, 25 minutes ago posted by DonDeaDonDea 290 days, 4 hours, 48 minutes ago
Wednesday, May 27, 2009 4:22:14 PM GMT Monday, May 25, 2009 8:59:51 AM GMT
New Era for Oversight Committees - BusinessWeek
Crisis tends to be a catalyst; crisis and uncertainty together can trigger a sea change. Dealing with this uncertainty is now a top priority—and a major challenge—for boards and audit committees. At our recent Audit Committee Issues Conference, more than 130 audit committee members from around the country discussed these and other key oversight challenges. The overarching theme was clear: Because of the gravity and urgency of the situation, board oversight today is—or needs to be—very different than it was... (more)
category: Leadership | clicked: 0 | comment | | source: www.businessweek.com
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Ad Revenue on the Web? No Sure Bet
published 287 days, 21 hours, 25 minutes ago posted by DonDeaDonDea 290 days, 4 hours, 59 minutes ago
Wednesday, May 27, 2009 4:22:14 PM GMT Monday, May 25, 2009 8:48:26 AM GMT
Ad Revenue on the Web? No Sure Bet
For anyone with a crazy idea for a Web business, the way to make it pay was once obvious: get a lot of visitors and sell ads. Since 2004, venture investors have put $5.1 billion into 828 Web start-up companies, and most of them are supported by ads, according to the National Venture Capital Association. Now advertisers have cut back their online spending. So Web start-ups are searching for new ways to make money, like selling real, or virtual, goods or asking customers to buy subscriptions. (more)
category: Marketing | clicked: 0 | comment | | source: www.nytimes.com
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Perspectives on Change: A Former Chief of Staff Reflects | BNET
published 289 days, 13 hours, 58 minutes ago posted by DonDeaDonDea 291 days, 5 hours, 23 minutes ago
Monday, May 25, 2009 11:49:49 PM GMT Sunday, May 24, 2009 8:24:18 AM GMT
Perspectives on Change: A Former Chief of Staff Reflects | BNET
A long-serving politician with a reputation for getting things done and telling it like it is, Leon Panetta has had a distinguished public-service career. A lawyer by training, he joined the US Army in 1964, entered politics two years later, and represented California’s 16th (now 17th) district in the US House of Representatives from 1977 to 1993. He is best known for having served as President Bill Clinton’s chief of staff from 1994 to 1997. Today, he is the director of the Leon & Sylvia Panetta Instit... (more)
category: Leadership | clicked: 0 | comment | | source: www.bnet.com
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Three Reasons to Personalize Your Facebook Page | Back to B-School | BNET
published 289 days, 13 hours, 58 minutes ago posted by DonDeaDonDea 291 days, 5 hours, 33 minutes ago
Monday, May 25, 2009 11:49:49 PM GMT Sunday, May 24, 2009 8:14:27 AM GMT
Three Reasons to Personalize Your Facebook Page | Back to B-School | BNET
Detractors from social networking media — and yes, there are still a few – say that collecting online friends and tweeting partners infantilizes us, tethers us Matrix-like to machines and essentially dehumanizes its users. As a manager, however, your Facebook page can have the opposite effect: it can make you appear more human. In their recent Harvard Business Publishing blog article “What Does Your Facebook Page Say About You?” John Hagel III, John Seely Brown and Lang Davison argue against hiding your p... (more)
category: Marketing | clicked: 0 | comment | | source: blogs.bnet.com
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Real-Time as a Service? Check Out What Notify.me is Working On - NYTimes.com
published 289 days, 13 hours, 58 minutes ago posted by DonDeaDonDea 291 days, 5 hours, 59 minutes ago
Monday, May 25, 2009 11:49:49 PM GMT Sunday, May 24, 2009 7:48:29 AM GMT
Real-Time as a Service? Check Out What Notify.me is Working On - NYTimes.com
Making websites real time is the hottest trend online this season. From Facebook to Google, Twitter, Digg and countless little innovative startups, it seems like everyone is either doing it or talking about it. (See our Introduction to the Real Time Web for background.) Might some sites choose to use an outside service that specializes in real time infrastructure, instead of building their own in-house? That's what Notify.me is betting on. Notify.me is a San Diego based startup made of tech industry vetera... (more)
category: Technology | clicked: 0 | comment | | source: www.nytimes.com
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Google vs. the Real-Time Web
published 289 days, 13 hours, 58 minutes ago posted by DonDeaDonDea 291 days, 6 hours, 4 minutes ago
Monday, May 25, 2009 11:49:49 PM GMT Sunday, May 24, 2009 7:43:34 AM GMT
Google vs. the Real-Time Web
Simply put, it’s the difference between discovery and search, between the “Now Web” and the “Then Web.” Here’s a more specific analogy: In college, most of us spent a lot of time in the library but also in a social hub like the campus coffee shop. One was a place for digging up information, the other a more dynamic, conversational setting, where ideas were casually exchanged. Google has been the web’s library: archival, organized and oriented around research. Twitter and Facebook, on the other hand, are cof... (more)
category: Technology | clicked: 0 | comment | | source: www.nytimes.com
tags: Google
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A Labor of Love - The Board and the Founder - Board Member Article
published 286 days, 23 hours, 26 minutes ago posted by DonDeaDonDea 292 days, 4 hours, 22 minutes ago
Thursday, May 28, 2009 2:21:47 PM GMT Saturday, May 23, 2009 9:25:12 AM GMT
A Labor of Love - The Board and the Founder - Board Member Article
"She shouldn't be," said Margaret, who was frustrated at the board's lack of meaningful input. "We're here to advise her but she doesn't take our advice. I'm beginning to think she's been doing this too long. She's too close to her work." "Olivia means well," Alice said earnestly. "Give her some credit. She has built Sister Help from a shelter on a shoestring budget to a thriving organization. That place means a lot to her." The other women agreed that the executive director was filled with good intentions... (more)
category: Leadership | clicked: 1 | comment | | source: www.boardsource.org
tags: board
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Starbucks Seeks to Stimulate Social Media Engagement - MarketingVOX
published 289 days, 13 hours, 58 minutes ago posted by DonDeaDonDea 292 days, 4 hours, 32 minutes ago
Monday, May 25, 2009 11:49:49 PM GMT Saturday, May 23, 2009 9:15:35 AM GMT
Starbucks Seeks to Stimulate Social Media Engagement - MarketingVOX
In its latest marketing campaign, Starbucks encourages tech-savvy coffee drinkers to disseminates its coffee manifestos — and their own — over social media. The campaign is expected to float on the viral potential proffered by the brand's nearly 1.5 million Facebook fans and 185,000 Twitter followers. The ads spout trite witticisms like "If your coffee isn’t perfect, we’ll make it over. If it's still not perfect, you must not be in a Starbucks." They will run in six major cities nationwide, in newspapers ... (more)
category: Marketing | clicked: 0 | comment | | source: www.marketingvox.com
tags: starbuck
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Google Analytics Tracks Fresh YouTube Viewer Data - MarketingVOX
published 286 days, 23 hours, 26 minutes ago posted by DonDeaDonDea 292 days, 4 hours, 36 minutes ago
Thursday, May 28, 2009 2:21:47 PM GMT Saturday, May 23, 2009 9:11:44 AM GMT
Google Analytics Tracks Fresh YouTube Viewer Data - MarketingVOX
Through YouTube's Insight analytics offering (via Google Analytics), users can now keep track of new data on how their videos are faring. Previously-unavailable information includes bounce rates, length of visit, page views, and return visits. "For those who want to tailor their videos to a specific audience, Google Analytics also provides info about where viewers are located geographically and what languages they speak," the YouTube Biz Blog helpfully adds. The new analytics offerings were positioned as ... (more)
category: Marketing | clicked: 1 | comment | | source: www.marketingvox.com
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'White Swan' Marketing, or How to Focus on What Works : MarketingProfs Articles
published 289 days, 13 hours, 58 minutes ago posted by DonDeaDonDea 292 days, 4 hours, 41 minutes ago
Monday, May 25, 2009 11:49:49 PM GMT Saturday, May 23, 2009 9:06:56 AM GMT
'White Swan' Marketing, or How to Focus on What Works : MarketingProfs Articles
When the latest marketing answers fail to produce the results you expect, maybe it's time to start asking different questions. You don't need me to tell you that we're in a crisis of confidence: Consumers don't believe or act on the information we give them in the ways we'd hope, so we're losing faith in the strategies and tools we use to communicate with them. We're asked questions about sales, and we reply with answers about "engagement" and conversational "buzz." Budgets are down, expectations are up, ... (more)
category: Marketing | clicked: 0 | comment | | source: www.marketingprofs.com
tags: swan
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13 Essential Social-Media 'Listening Tools' : MarketingProfs Articles
published 289 days, 13 hours, 58 minutes ago posted by DonDeaDonDea 292 days, 4 hours, 46 minutes ago
Monday, May 25, 2009 11:49:49 PM GMT Saturday, May 23, 2009 9:01:40 AM GMT
13 Essential Social-Media 'Listening Tools' : MarketingProfs Articles
Free Apps Google Alerts Google Alerts is the steady rock in the sometimes white-water world of monitoring. You can easily target keywords that are important to your brand and receive streaming or batched reports—choose your own adventure. Technorati Billing itself as "the leading blog search engine," Technorati has been helping bloggers and those with their fingers on the blog pulse stay informed for years. Jodange Tracking your brand or a product is one thing, but turning that tracking into a m... (more)
category: Marketing | clicked: 0 | comment | | source: www.marketingprofs.com
tags: twitter
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Online Outages, Outrage and Ordeals - washingtonpost.com
published 289 days, 13 hours, 58 minutes ago posted by DonDeaDonDea 292 days, 4 hours, 49 minutes ago
Monday, May 25, 2009 11:49:49 PM GMT Saturday, May 23, 2009 8:58:35 AM GMT
Online Outages, Outrage and Ordeals - washingtonpost.com
t's enough to make you want to retreat to the safety of a traditional, desktop-based program. Why put up with the odds of Gmail or Google Calendar flaking out when you can install a dependable application like Microsoft's Outlook? Why use a Web service like Mint.com or Quicken Online to track your finances when you can keep that information on your own machine in a trusted program like Intuit's Quicken? Indeed, desktop programs like those can work quite well to keep your data under your control . . . espec... (more)
category: Technology | clicked: 0 | comment | | source: www.washingtonpost.com