We recently launched Hitwise Canada and in my first post using our Canadian data, I wanted to take a high level view of what my fellow Canadians are doing online and how that compares to their US and UK counterparts. The largest category in Canada, based on share of Internet visits is Search Engines. Hitwise categorises websites into over 165 industry categories.Search Engines came out on top, capturing 14.58% of Canadian Internet visits in April, followed by Social Networking and Forums and Entertainment. The following chart shows the share of visits going to the 15 most popular parent categories.
(NB - I have used parent categories except for Computers and Internet, where I have used the sub-categories Search Engines, Social Networking, Portal Frontpages and Forums and Email Services.)
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