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Real Estate in Orange County California | Homes in Orange County for Sale | Investment REO Realtor Properties
published 58 days, 18 hours, 20 minutes ago posted by REOBrokerREOBroker 65 days, 9 hours, 46 minutes ago
Monday, January 11, 2010 2:58:07 AM GMT Monday, January 04, 2010 11:31:32 AM GMT
Real Estate in Orange County California | Homes in Orange County for Sale | Investment REO Realtor Properties
Gkr Corp.is a sincerely dedicated, experienced REO Broker and Realtors in Orange County, California. We provide Multiple Listing Service Homes for sale in Orange County investment REO Properties successfully assist buyers and sellers with their real estate goals and expectations (more)
category: Marketing | clicked: 0 | comment | | source: www.gkrcorp.com
tags: Orange County brokers, Orange county investment, Orange County Realtor, REO Broker, REO Properties
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The Pros and Cons of Co-Branding
published 180 days, 20 hours, 6 minutes ago posted by DonDeaDonDea 184 days, 14 hours, 5 minutes ago
Friday, September 11, 2009 1:12:11 AM GMT Monday, September 07, 2009 7:12:34 AM GMT
The Pros and Cons of Co-Branding
Co-branding is nothing new, and it's something that we as consumers take somewhat for granted. Visit a grocery store and you'll see dozens of examples, from the ice cream aisle (Breyer's (UL) and Hershey (HSY)) to the snack aisle (Lay's (PEP) and KC Masterpiece (CLX)) to the cereal aisle (Kellogg's (K) and Healthy Choice) to the dessert aisle (Cinnabon and Mrs. Smith's). You can also find co-branding examples in the automotive world (Coach (COH) and Lexus (TM)), the hospitality industry (Bulgari and Ritz-Ca... (more)
category: Marketing | clicked: 0 | comment | | source: www.businessweek.com
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YouTube - Social Media Revolution
published 180 days, 20 hours, 6 minutes ago posted by DonDeaDonDea 186 days, 16 hours, 5 minutes ago
Friday, September 11, 2009 1:12:11 AM GMT Saturday, September 05, 2009 5:13:13 AM GMT
YouTube - Social Media Revolution
Is social media a fad, or is it the biggest shift since the Industrial Revolution? (more)
category: Marketing | clicked: 2 | comment | | source: www.youtube.com
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Measuring the Value of Online Fan Communities | What's a fan worth?
published 223 days, 7 hours, 24 minutes ago posted by DonDeaDonDea 226 days, 16 hours, 2 minutes ago
Thursday, July 30, 2009 1:53:15 PM GMT Monday, July 27, 2009 5:15:47 AM GMT
Measuring the Value of Online Fan Communities | What's a fan worth?
The first step is to create a strategy that dovetails with existing marketing plans and messaging. A company wants to be where its audience is living online, and that will often mean social networking sites such as Facebook and LinkedIn, and services like Twitter. Social media also means a corporate blog: If a firm does not have one, it is already behind the times. For organizations, social media can serve as a private media channel that allows corporate control of the messaging. Social networks provide an ... (more)
category: Marketing | clicked: 0 | comment | | source: chiefmarketer.com
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How to Earn Customer Loyalty
published 223 days, 7 hours, 24 minutes ago posted by DonDeaDonDea 226 days, 16 hours, 4 minutes ago
Thursday, July 30, 2009 1:53:15 PM GMT Monday, July 27, 2009 5:13:40 AM GMT
How to Earn Customer Loyalty
Follow these strategies to keep your customers loyal to your company: Provide stellar customer service Customer service is the key differentiator for companies that offer similar products and services. Customers have problems; they want them solved. Customers have questions; they want them answered. The winning company makes it easy for customers to speak with a service representative—a real person, not an interactive voice response system—who has the authority to resolve a customer’s issue and make them h... (more)
category: Marketing | clicked: 0 | comment | | source: multichannelmerchant.com
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Magazines: The Print Guy Who's Going 45% Digital - Advertising Age - The Media Guy
published 223 days, 7 hours, 24 minutes ago posted by DonDeaDonDea 229 days, 15 hours, 53 minutes ago
Thursday, July 30, 2009 1:53:15 PM GMT Friday, July 24, 2009 5:24:44 AM GMT
Magazines: The Print Guy Who's Going 45% Digital - Advertising Age - The Media Guy
Antoniello: Whether print goes away completely or it gets marginalized, those are two significantly different things. Right now, in the foreseeable future, I do not see print going away because of the one word that is probably the new 'synergy' -- it's integration, right? Meaning, cutting across several mediums, being able to truly deliver across multimedia platforms. There are digital people, but there are also still print people. We used the print portion of the Complex brand to open up the digital portio... (more)
category: Marketing | clicked: 0 | comment | | source: adage.com
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Getting the Goods - The New Amazon/Zappos Supply Chain Story - NYTimes.com
published 223 days, 7 hours, 24 minutes ago posted by DonDeaDonDea 230 days, 15 hours, 42 minutes ago
Thursday, July 30, 2009 1:53:15 PM GMT Thursday, July 23, 2009 5:35:17 AM GMT
Getting the Goods - The New Amazon/Zappos Supply Chain Story - NYTimes.com
The Business of Delivering Stuff Amazon is a master of the supply chain. It's got so much capacity, for example, that the company last year opened up a "supply chain as a service" business, just like it created a surplus cloud computing as a service business years earlier. (Amazon's Newest Web Service: Shipping Center APIs) Zappos is no slouch at rushing goods to your house either, though. (Just last week their elves delivered a new pair of shoes to my house the next morning after I ordered them late at nig... (more)
category: Marketing | clicked: 0 | comment | | source: www.nytimes.com
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Five Ways Social Marketing can Improve Customer Loyalty
published 230 days, 18 hours, 1 minute ago posted by DonDeaDonDea 233 days, 16 hours, 19 minutes ago
Thursday, July 23, 2009 3:17:10 AM GMT Monday, July 20, 2009 4:59:14 AM GMT
Five Ways Social Marketing can Improve Customer Loyalty
Multichannel Merchant » Social Media » Five Ways Social Social marketing programs are not about hard sells to your customers. Rather, social marketing programs should be about connecting with your customers for the long-term � on their terms � and sharing information and experiences together. If done right, social programs can be a valuable part of a merchant's marketing strategy. Like all marketing efforts, social programs must be measured to ensure that business objec... (more)
category: Marketing | clicked: 1 | comment | | source: multichannelmerchant.com
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Understanding the Post-Recession Consumer - HBR.org
published 230 days, 18 hours, 1 minute ago posted by DonDeaDonDea 232 days, 15 hours, 53 minutes ago
Thursday, July 23, 2009 3:17:10 AM GMT Tuesday, July 21, 2009 5:24:34 AM GMT
Understanding the Post-Recession Consumer - HBR.org
• Four key trends are being accelerated by this recession: consumer demand for simplicity, a call for ethical business governance, a desire to economize, and a tendency to flit from one offering to another. • Four other important trends are slowing: green consumption, a decline in respect for authority, ethical consumption, and extreme-experience seeking. • In the postrecession recovery, some trends (such as green consumption) will resume their prerecession course while others (such as experience s... (more)
category: Marketing | clicked: 0 | comment | | source: hbr.harvardbusiness.org
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Are You Building a Consumer-Facing Company? | The New Deal | Fast Company
published 230 days, 18 hours, 1 minute ago posted by DonDeaDonDea 235 days, 14 hours, 51 minutes ago
Thursday, July 23, 2009 3:17:10 AM GMT Saturday, July 18, 2009 6:26:56 AM GMT
Are You Building a Consumer-Facing Company? | The New Deal | Fast Company
Managing design in a corporate environment can be a challenging and sometimes frustrating experience. But a few recent events in my professional life have caused me to look at the whole issue from a more philosophical angle. In essence, corporations opt to look at design challenges from the inside and for the inside. Anything that happens in the outside world is subjected to interpretation by the insider's design point of view. Then, of course, other inside stakeholders take that point of view and morph it ... (more)
category: Marketing | clicked: 0 | comment | | source: www.fastcompany.com
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Face-to-Face Still Tops for Purchase Decisions - MarketingVOX
published 230 days, 18 hours, 1 minute ago posted by DonDeaDonDea 237 days, 14 hours, 57 minutes ago
Thursday, July 23, 2009 3:17:10 AM GMT Thursday, July 16, 2009 6:20:45 AM GMT
Face-to-Face Still Tops for Purchase Decisions - MarketingVOX
Neutral, informal communication on behalf of a preferred brand or vendor can have significant and far-reaching impact on purchase decisions, and in-person word-of-mouth still carries more weight - among all adult age groups - than recommendations via social networking, according to (pdf) a recent Harris Poll. The survey, conducted by Harris Interactive, found that when it comes to getting information to help them with purchase decisions, American adults of all ages use a mixture of traditional media and new... (more)
category: Marketing | clicked: 0 | comment | | source: www.marketingvox.com
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The Keys to Social Marketing: Seeding, Feeding, Weeding | The View from Harvard Business | BNET
published 238 days, 6 hours, 53 minutes ago posted by DonDeaDonDea 243 days, 14 hours, 55 minutes ago
Wednesday, July 15, 2009 2:24:38 PM GMT Friday, July 10, 2009 6:22:21 AM GMT
The Keys to Social Marketing: Seeding, Feeding, Weeding | The View from Harvard Business | BNET
What’s required to launch a successful business campaign using social media? Many companies entering this space drastically underestimate one key ingredient: Gardeners. That’s right, gardeners. These are the people, often in the background, who plant, grow and maintain social media sites.  They may be programmers, conversation starters, content editors, graphic artists or community standards enforcers. The most feature rich, Ajax drenched supersite won’t attract users unless there is a compelling reason to.... (more)
category: Marketing | clicked: 0 | comment | | source: blogs.bnet.com
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Social Media: Anderson Analytics Reveals Users' Habits - Advertising Age - Digital
published 238 days, 6 hours, 53 minutes ago posted by DonDeaDonDea 244 days, 15 hours, 49 minutes ago
Wednesday, July 15, 2009 2:24:38 PM GMT Thursday, July 09, 2009 5:28:52 AM GMT
Social Media: Anderson Analytics Reveals Users' Habits - Advertising Age - Digital
Do you Twitter? Then you are more interested in sex than the average Facebook, MySpace or LinkedIn user. Like LinkedIn? You're more likely to watch soap operas. Favor MySpace? You're probably not into exercise. Photo: AP Which social network you favor says a lot about you -- and you might be surprised just what it says. A new study by Anderson Analytics is helping identify users' likely interests, buying habits, media consumption and more for marketers. The survey studied the demographics and psychographic... (more)
category: Marketing | clicked: 0 | comment | | source: adage.com
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Movie Editing Software for Average Joe 2.0 - Bits Blog - NYTimes.com
published 261 days, 19 hours, 48 minutes ago posted by DonDeaDonDea 264 days, 15 hours, 46 minutes ago
Monday, June 22, 2009 1:30:08 AM GMT Friday, June 19, 2009 5:31:44 AM GMT
Movie Editing Software for Average Joe 2.0 - Bits Blog - NYTimes.com
A flashy movie editing program has taken Japan by storm. It’s called Super LoiLoScope MARS and has been downloaded 20 million times. The software comes from the six-person outfit LoiLo, and it’s one of the easiest editing packages you’re going to find on the market. In fact, LoiLo has aimed the software at people trying to edit movies for the first time. It’s a sensible pitch with more and more people using things like Flip camcorders to capture bits of their lives and uploading the clips to sites like Yo... (more)
category: Marketing | clicked: 0 | comment | | source: bits.blogs.nytimes.com
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Early Engagement | Event Marketer Magazine
published 261 days, 19 hours, 48 minutes ago posted by DonDeaDonDea 263 days, 13 hours, 45 minutes ago
Monday, June 22, 2009 1:30:08 AM GMT Saturday, June 20, 2009 7:32:54 AM GMT
Early Engagement | Event Marketer Magazine
Tapping into online communities before a live event allows a brand to learn a great deal about its target audiences’ behaviors and preferences. The insights can lead to more meaningful and relevant live experiences. When Levi’s wanted to connect with college-aged men, it hit up YouTube and sponsored a series of skateboarding videos. In April, the brand took the conversation offline with a live event that featured the kids from the viral hits. This summer, Air New Zealand is playing cupid online with the cr... (more)
category: Marketing | clicked: 0 | comment | | source: www.eventmarketer.com
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Twitter Plans to Offer Shopping Advice and Easy Purchasing - Bits Blog - NYTimes.com
published 261 days, 19 hours, 48 minutes ago posted by DonDeaDonDea 263 days, 13 hours, 35 minutes ago
Monday, June 22, 2009 1:30:08 AM GMT Saturday, June 20, 2009 7:42:30 AM GMT
Twitter Plans to Offer Shopping Advice and Easy Purchasing - Bits Blog - NYTimes.com
Someday, when you ask your Twitter followers to recommend the most comfortable running shoe or the best digital camera, you might be able to go one step further and buy the product on the Twitter site. E-commerce, including links to products and turnkey payment mechanisms, is a likely revenue stream for Twitter, said Todd Chaffee, a Twitter board member and general partner at Institutional Venture Partners, which has invested in Twitter. That gives us one more hint about how Twitter will make money. Mr.... (more)
category: Marketing | clicked: 0 | comment | | source: bits.blogs.nytimes.com
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Who Rules Real-Time Search? A Look at 9 Contenders - NYTimes.com
published 261 days, 19 hours, 48 minutes ago posted by DonDeaDonDea 262 days, 14 hours, 18 minutes ago
Monday, June 22, 2009 1:30:08 AM GMT Sunday, June 21, 2009 6:59:23 AM GMT
Who Rules Real-Time Search? A Look at 9 Contenders - NYTimes.com
Real-time search engines have proliferated over the last month, with a series of launches from start-ups like Topsy, almost.at and Scoopler. The companies are hoping to edge in on a space that Google co-founder Larry Page has admitted is a weakness for the search giant. And they’re using microblogging and social bookmarking sites as tools to figure out what content is relevant up to the second. Real-time search is valuable because it lets you know what’s happening right now on any given topic. Companies use... (more)
category: Marketing | clicked: 0 | comment | | source: www.nytimes.com
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Customers Your Company Doesn't Want - BusinessWeek
published 265 days, 6 hours, 23 minutes ago posted by DonDeaDonDea 269 days, 13 hours, 11 minutes ago
Thursday, June 18, 2009 2:55:05 PM GMT Sunday, June 14, 2009 8:06:33 AM GMT
Customers Your Company Doesn't Want - BusinessWeek
WHO ARE YOUR BEST CUSTOMERS? You still may find it difficult to think in terms of customers you don't want. But here's a suggestion for how to get there: Start by describing your best customers in terms of a handful of key demographic or attitudinal dimensions. Perhaps you do best among teenagers who live in latch-key households, have their own discretionary income, are media savvy, and are searching for an identity. Or perhaps your best customers are retirees who are living on a fixed income, have lots of ... (more)
category: Marketing | clicked: 0 | comment | | source: www.businessweek.com
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Microeconomics of the Consumer Web - NYTimes.com
published 265 days, 6 hours, 23 minutes ago posted by DonDeaDonDea 269 days, 13 hours, 26 minutes ago
Thursday, June 18, 2009 2:55:05 PM GMT Sunday, June 14, 2009 7:51:27 AM GMT
Microeconomics of the Consumer Web - NYTimes.com
The marginal cost of delivering web-based content is approaching zero, so while some publishers continue to charge for it, they are the exception and not the rule. This has led to the reliance on advertising as a revenue model by most consumer web publishers. But if the marginal cost of a page of content is zero, isn’t the marginal cost of a page of ads zero, too? This assumption, coupled with the financial crisis, has many people questioning the viability of advertising as a long-term revenue strategy. So ... (more)
category: Marketing | clicked: 0 | comment | | source: www.nytimes.com
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Sprint Palm Pre Advertising May Look Like It's for Facebook - Advertising Age - Digital
published 265 days, 6 hours, 23 minutes ago posted by DonDeaDonDea 270 days, 15 hours, 32 minutes ago
Thursday, June 18, 2009 2:55:05 PM GMT Saturday, June 13, 2009 5:45:54 AM GMT
Sprint Palm Pre Advertising May Look Like It's for Facebook - Advertising Age - Digital
Smart to target Facebook users Experts say marketers are smart to target Facebook users. Through association with the social-media icon, brands can become immediately relevant to a user base loyal enough that half log in at least once a day. These users also represent an especially sweet spot for tech marketers as they skew toward early adopters. There are 200 million active Facebook users worldwide, and the fastest-growing demographic is 35 and older. While hit gaming titles and songs have been tapped to ... (more)
category: Marketing | clicked: 0 | comment | | source: adage.com
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