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DigitalNow Blog: Content: It's not someone else's problem
published 106 days, 4 hours, 51 minutes ago posted by JulieMcKownJulieMcKown 112 days, 8 hours ago
Tuesday, November 24, 2009 4:23:32 PM GMT Wednesday, November 18, 2009 1:14:05 PM GMT
DigitalNow Blog: Content: It's not someone else's problem
Practically since the PC boom in the mid 1990s, individuals and organizations have been consumed - and even obsessed - with learning how to use available technology to deliver content. But what about the content itself? Are we giving content the time and attention it deserves? After all, what good does it do to have a slick web site and to hold accounts on all the latest social media sites if no one cares about what you have to say? The time and attention of members is at a premium, and as demands gr... (more)
category: Communications | clicked: 1 | 1 comment | | source: digitalnow-resources.blogspot.com
tags: content management, member value, relevance
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Deliver more effective training with these 6 tips
published 208 days, 16 hours, 45 minutes ago posted by ChrisLyonsChrisLyons 216 days, 2 hours, 52 minutes ago
Friday, August 14, 2009 4:29:24 AM GMT Thursday, August 06, 2009 6:22:33 PM GMT
Deliver more effective training with these 6 tips
If you have to train coworkers or clients, then use these 6 tips from Dr. Richard Mayer to help ensure those you train become better learners. According to Dr. Mayer's research, people learn better... from words and pictures than from words alonewhen corresponding words and pictures are presented at the same time or next to each other on the screenfrom animation with spoken text than animation with printed textwhen the material is organized with clear outlines and headingsfrom conversational style than ...... (more)
category: Communications | clicked: 2 | comment | | source: www.officeherohq.com
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Office Hero Headquarters: Learn basics of media interviews with this short video
published 208 days, 16 hours, 45 minutes ago posted by ChrisLyonsChrisLyons 216 days, 2 hours, 54 minutes ago
Friday, August 14, 2009 4:29:24 AM GMT Thursday, August 06, 2009 6:20:38 PM GMT
Office Hero Headquarters: Learn basics of media interviews with this short video
According to the author, "Delivering a successful media interview is a combination of science and finesse. This video walks you through the basics of media interviews and how to employ tactics such as bridging, blocking and flagging." (more)
category: Communications | clicked: 1 | comment | | source: www.officeherohq.com
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Twitter Plays Up Search With New Home Page - Bits Blog - NYTimes.com
published 223 days, 7 hours, 21 minutes ago posted by DonDeaDonDea 224 days, 15 hours, 34 minutes ago
Thursday, July 30, 2009 1:53:15 PM GMT Wednesday, July 29, 2009 5:40:10 AM GMT
Twitter Plays Up Search With New Home Page - Bits Blog - NYTimes.com
It has become a cliché that first-time visitors to Twitter respond with some version of: “I don’t get it.” On Tuesday night, Twitter unveiled a brand-new home page that tries to solve that problem — and makes Twitter look a lot more like a real-time search engine. The main feature on the new home page is a big search box under the suggestion “See what people are saying about…” People can type a word or phrase into the box and see the latest relevant tweets. This is a big change for Twitter and makes it more... (more)
category: Communications | clicked: 1 | comment | | source: bits.blogs.nytimes.com
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Iger: Disney Plans to Monetize Content, Including (Maybe) Hulu - MarketingVOX
published 223 days, 7 hours, 21 minutes ago posted by DonDeaDonDea 226 days, 15 hours, 49 minutes ago
Thursday, July 30, 2009 1:53:15 PM GMT Monday, July 27, 2009 5:25:19 AM GMT
Iger: Disney Plans to Monetize Content, Including (Maybe) Hulu - MarketingVOX
Free today? Not for long Disney plans to experiment with a paid-subscription model online, Robert Iger said, at a conference sponsored by Fortune magazine. The Disney CEO added that people are willing to pay for quality content if they perceive it has value, MediaBuyerPlanner reports. A subscription model will give Disney better knowledge of customers, as their activities and interests can be tracked. That, in turn, will lead to the ability to charge marketers higher prices, he observed, writes Bloomberg.... (more)
category: Communications | clicked: 0 | comment | | source: www.marketingvox.com
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Creating Sustainable Conversations Will Define Success in Future - Advertising Age - DigitalNext
published 223 days, 7 hours, 21 minutes ago posted by DonDeaDonDea 227 days, 15 hours, 2 minutes ago
Thursday, July 30, 2009 1:53:15 PM GMT Sunday, July 26, 2009 6:12:39 AM GMT
Creating Sustainable Conversations Will Define Success in Future - Advertising Age - DigitalNext
Every once and a while I will engage in a conversation with someone -- whether in the office, on the road, at Cannes, at the local eatery, you name it -- and they will say something that inspires a barrage of new thoughts. In each instance the statement's effect on me frequently goes unnoticed by the giver, while in my mind it sparks a very intense and enduring stream of thoughts which for weeks change the way I approach life or in this case marketing. Every once and a while I will engage in a ... (more)
category: Communications | clicked: 0 | comment | | source: adage.com
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Digital Nomads Ditch Cubicles for Shared Spaces, Choosing Their Co-Workers - washingtonpost.com
published 223 days, 7 hours, 21 minutes ago posted by DonDeaDonDea 227 days, 15 hours, 11 minutes ago
Thursday, July 30, 2009 1:53:15 PM GMT Sunday, July 26, 2009 6:03:39 AM GMT
Digital Nomads Ditch Cubicles for Shared Spaces, Choosing Their Co-Workers - washingtonpost.com
"I like the breeze," Consalvo said, working all the while. Gruber and Consalvo are digital nomads. They work -- clad in shorts, T-shirts and sandals -- wherever they find a wireless Web connection to reach their colleagues via instant messaging, Twitter, Facebook, e-mail and occasionally by voice on their iPhones or Skype. As digital nomads, experts say, they represent a natural evolution in teleworking. The Internet let millions of wired people work from home; now, with widespread WiFi, many have cut the ... (more)
category: Communications | clicked: 0 | comment | | source: www.washingtonpost.com
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Elsevier's Prototype - Is This The Scientific Article of the Future? - NYTimes.com
published 223 days, 7 hours, 21 minutes ago posted by DonDeaDonDea 228 days, 14 hours ago
Thursday, July 30, 2009 1:53:15 PM GMT Saturday, July 25, 2009 7:14:09 AM GMT
Elsevier's Prototype - Is This The Scientific Article of the Future? - NYTimes.com
Giant science publisher Elsevier announced this week that it is developing what it calls The Article of the Future, a new method of leveraging the web's multi-media capabilities for presenting academic articles online. (more)
category: Communications | clicked: 0 | comment | | source: www.nytimes.com
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Bits of Destruction Hit the Book Publishing Business: Part 2
published 230 days, 17 hours, 57 minutes ago posted by DonDeaDonDea 236 days, 16 hours, 4 minutes ago
Thursday, July 23, 2009 3:17:10 AM GMT Friday, July 17, 2009 5:10:57 AM GMT
Bits of Destruction Hit the Book Publishing Business: Part 2
n part 1 of this series, we looked at the three big waves crashing down on the traditional book publishing business: Google Search, the Kindle and e-books, and print on demand. In this second part, we'll try to wipe the muck from our crystal ball and see how this could play out in the future, specifically for the major players of book publishing: readers, authors, printers, publishers, retailers, and e-book device vendors. (more)
category: Communications | clicked: 0 | comment | | source: www.readwriteweb.com
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For Effective Advocacy, Select "E" for "All of the Above" | Digital Public Affairs | Fast Company
published 238 days, 6 hours, 50 minutes ago posted by DonDeaDonDea 242 days, 14 hours, 38 minutes ago
Wednesday, July 15, 2009 2:24:38 PM GMT Saturday, July 11, 2009 6:36:10 AM GMT
For Effective Advocacy, Select "E" for "All of the Above" | Digital Public Affairs | Fast Company
Partner with a company like Rapleaf to analyze your organization's membership roster. Which networks are they most active on? Who in your database has the largest and most influential social footprint? Conduct online conversation research across different communities and networks. Where are your potential advocates engaged in conversations about your issues? When you identify your audiences, be as flexible as possible. You can start with simple tools such as the SocialCapital widgetthat helps supporters com... (more)
category: Communications | clicked: 0 | comment | | source: www.fastcompany.com
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You Probably Make these E-mail Deliverability Mistakes
published 238 days, 6 hours, 50 minutes ago posted by DonDeaDonDea 243 days, 14 hours, 38 minutes ago
Wednesday, July 15, 2009 2:24:38 PM GMT Friday, July 10, 2009 6:36:17 AM GMT
You Probably Make these E-mail Deliverability Mistakes
We work with thousands of clients across many different industries. Each client presents a unique set of challenges when it comes to analyzing and solving deliverability challenges. But there are a few common mistakes that we see pop up over and over. Thinking that deliverability failures don’t happen to them. In the U.S. most e-mail marketers are aware that some legitimate e-mail gets blocked from inboxes. They just generally think it’s the e-mail of other companies – certainly not theirs. When we dive i... (more)
category: Communications | clicked: 1 | comment | | source: chiefmarketer.com
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Google's AdSense for iPhone Trips up Advertisers - Advertising Age - Digital
published 238 days, 6 hours, 50 minutes ago posted by DonDeaDonDea 244 days, 15 hours, 48 minutes ago
Wednesday, July 15, 2009 2:24:38 PM GMT Thursday, July 09, 2009 5:26:31 AM GMT
Google's AdSense for iPhone Trips up Advertisers - Advertising Age - Digital
In the two weeks since Google announced it would open up AdSense for mobile, serving up text and display ads inside apps, there are signs the online-ad giant -- and marketers -- are still figuring out how to create good experiences for mobile users. Click on the image to see the landing page that the University of Kentucky ad led to. Google is helping marketers run ads on the mobile web and inside applications built for the iPhone and G1 Android phone, but some of those campaigns appear built for the deskt... (more)
category: Communications | clicked: 0 | comment | | source: adage.com
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Online Networking: Quality, Not Quantity, Matters | Back to B-School | BNET
published 261 days, 19 hours, 44 minutes ago posted by DonDeaDonDea 264 days, 15 hours, 48 minutes ago
Monday, June 22, 2009 1:30:08 AM GMT Friday, June 19, 2009 5:26:47 AM GMT
Online Networking: Quality, Not Quantity, Matters | Back to B-School | BNET
When you open your Facebook profile and see a friend request from someone you’ve never met, consider this before you hit “accept”: the more online contacts people have, the less their networking power. This is according to new research conducted by Professor Zsolt Katona from the Haas School of Business at UC Berkeley, Professor Miklos Sarvary from INSEAD in France, and Peter Pal Zubcsek, a Ph.D. Candidate at INSEAD. Why quantity means less quality The study found that in order to get the most out of soc... (more)
category: Communications | clicked: 0 | comment | | source: blogs.bnet.com
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The New Rhythm of Relationships
published 261 days, 19 hours, 44 minutes ago posted by DonDeaDonDea 262 days, 14 hours, 13 minutes ago
Monday, June 22, 2009 1:30:08 AM GMT Sunday, June 21, 2009 7:01:14 AM GMT
The New Rhythm of Relationships
Essentially, the internet had flipped the world’s social dynamic on it’s head. It turned a world of Don’t Talk To Strangers into a world of Talk to Strangers. I proposed that more relationships were formed online in the digital space between total strangers than were being formed in the physical space. The days of going over to meet the neighbors with apple pie had been replaced with a few key strokes and a screen name. It’s the brave new world of extremely superficial, and often times dangerous relationshi... (more)
category: Communications | clicked: 0 | comment | | source: bigfatmarketingblog.com
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Top 10 Best Newspaper Websites
published 261 days, 19 hours, 44 minutes ago posted by DonDeaDonDea 267 days, 16 hours, 32 minutes ago
Monday, June 22, 2009 1:30:08 AM GMT Tuesday, June 16, 2009 4:42:25 AM GMT
Top 10 Best Newspaper Websites
(1) New York Times: We love the general feeling of the NYT site, which is pleasing to the eye and easy to navigate. The site is loaded with great features, and the website is rumored to be dropping its annoying pay wall, TimesSelect, in the coming months. (2) Washington Post: Not only do we like the design and the navigability of the Post’s website, but we really love its database applications, which provide interesting tidbits of information difficult to find elsewhere. The Post’s website has been a huge ... (more)
category: Communications | clicked: 0 | comment | | source: www.bivingsreport.com
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LinkedIn Bible: Everything You Need to Know About the Social Network for Professionals - CIO.com - Business Technology Leadership
published 265 days, 6 hours, 10 minutes ago posted by DonDeaDonDea 265 days, 15 hours, 28 minutes ago
Thursday, June 18, 2009 3:04:22 PM GMT Thursday, June 18, 2009 5:46:33 AM GMT
LinkedIn Bible: Everything You Need to Know About the Social Network for Professionals - CIO.com - Business Technology Leadership
Practice Polite LinkedIn Etiquette LinkedIn Etiquette: Five Dos and Don'ts Knowing how to interact with your connections on the professional social network isn't always as straightforward as it seems. Here are five cardinal rules that you should follow. Social Networking Etiquette: How to Introduce Yourself and Others Politely Improve your social networking etiquette IQ with our expert advice on some sticky situations you see on LinkedIn and other social networking sites. How can you politely decline fr... (more)
category: Communications | clicked: 0 | comment | | source: www.cio.com
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9 Ways for Newspapers to Improve Their Websites
published 265 days, 6 hours, 10 minutes ago posted by DonDeaDonDea 267 days, 16 hours, 31 minutes ago
Thursday, June 18, 2009 3:04:22 PM GMT Tuesday, June 16, 2009 4:43:19 AM GMT
9 Ways for Newspapers to Improve Their Websites
We took a long look at the features U.S. newspapers include on their websites a few weeks back. In doing the research, we spent more time than is healthy looking at these things. So we figured we’d use this new found expertise for good and offer the newspaper industry some unsolicited advice on how to improve their websites. (1) Start Using Tags. The structure of just about every site we looked at more or less followed that of the paper’s print edition. This is great if you are looking to read the print ve... (more)
category: Communications | clicked: 0 | comment | | source: www.bivingsreport.com
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Enrich your social capital with the right networks
published 265 days, 6 hours, 10 minutes ago posted by DonDeaDonDea 267 days, 16 hours, 18 minutes ago
Thursday, June 18, 2009 3:04:22 PM GMT Tuesday, June 16, 2009 4:56:07 AM GMT
Enrich your social capital with the right networks
A systematic approach To help people better understand the complexities of networking, and subsequently calibrate their own networks to optimal levels, Gargiulo has developed a tool in the form of a social capital questionnaire. You answer the questionnaire online and can get a personalised report comparing your network with a reference group of your choice. He explains: “The report walks you through the composition, the strength of your relationships, and how your contacts relate to one another, discussi... (more)
category: Communications | clicked: 0 | comment | | source: knowledge.insead.edu
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U.S. users are spending almost 50% more time watching online video now than they did a year ago
published 265 days, 6 hours, 10 minutes ago posted by DonDeaDonDea 266 days, 11 hours, 43 minutes ago
Thursday, June 18, 2009 3:04:22 PM GMT Wednesday, June 17, 2009 9:31:27 AM GMT
U.S. users are spending almost 50% more time watching online video now than they did a year ago
The ongoing study, which measures total video consumption over the Web (except video advertising), found that users who watched Internet video in May spent an average 188.7 minutes doing so. That’s 48.9% more time than they spent in May 2008. Nielsen Online also found that both the audience for online video and its usage are growing. Unique U.S. visitors reached 133.8 million in May, up 12.8% year over year, and they consumed 10 billion streams, a 34.8% increase from May 2008. However, compared to consump... (more)
category: Communications | clicked: 0 | comment | | source: promomagazine.com
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How to Create E-Mails That Generate Action - BusinessWeek
published 265 days, 6 hours, 10 minutes ago posted by DonDeaDonDea 265 days, 15 hours, 36 minutes ago
Thursday, June 18, 2009 3:04:22 PM GMT Thursday, June 18, 2009 5:38:53 AM GMT
How to Create E-Mails That Generate Action - BusinessWeek
It's critical that your subject line grabs attention. Avoid the generic ones: Important, Urgent, Follow-up, Looking for your response. A subject line needs to provide the takeaway of your message. This isn't the time to be mysterious, cagey, or anything but clear and direct. Design a message that is visually appealing and easy to read to keep your reader's attention. • Immediately communicate your purpose. • Get to the point. E-mail isn't for writing articles. • Use bullet points to add emphasis to your w... (more)
category: Communications | clicked: 0 | comment | | source: www.businessweek.com
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